The "Hig New" or "High News" series is part of her larger effort to build a community-focused brand around self-love and consistency. Her "badass" yet relatable persona has helped her cultivate a large following across platforms like Instagram and YouTube . Content and Key Highlights

Generic titles like "Full Body Workout" have millions of competitors. A long-tail phrase including a unique name ("Natali Fiction") and a niche descriptor ("fit girl") will face less competition. If a user misspells "high" as "hig" in their search, your video becomes one of the only relevant results.

If you are the creator behind this keyword – or want to compete for it – here is a step-by-step content strategy.