That is a "negative keyword" operator in Google. It means the user wants results for 100M Offers but wants to exclude results for "100 Million Offers" (the full spelling). People use it to get more precise results. It is a sign of a sophisticated buyer who knows exactly what they want.
Key strengths
Most people think value is about price. It’s not. Hormozi breaks value down into a simple formula: -100M Offers by Alex Hormozi EPUB
To make a better offer, you must: