: Despite economic challenges, Gen Z continues to prioritize spending on identity-defining categories like beauty (21%) and clothing (20%), often willing to cut back on basic necessities to maintain their lifestyle. 3. Values: Modernity Meets "Gotong Royong"
A core social activity of simply gathering with friends, often at cafes. Flirting/Hitting on someone The initial "approach" stage in dating. : Despite economic challenges, Gen Z continues to
Here’s a strong feature-angle outline on , focusing on a “good feature” (positive, forward-looking, and insightful) rather than a problem-driven or critical one. Flirting/Hitting on someone The initial "approach" stage in
The trend of live shopping has fused entertainment with transactional urgency. Young people spend hours watching live streams on Shopee or TikTok Shop, not just to buy discounted kerupuk (crackers) or thrift clothes, but for the parasocial connection. The host becomes a friend, the chat becomes a warung (small shop) conversation. This has normalized a "side-hustle" culture where university students earn more from streaming than they would from a traditional magang (internship). Young people spend hours watching live streams on
Indonesian youth are fashion-conscious and love to stay on top of the latest trends. Online shopping platforms like Shopee and Lazada have made it easier for young people to access affordable fashion and beauty products. Local fashion brands like Uniqlo and Zara are popular among Indonesian youth, while traditional clothing like the batik and kebaya are still worn on special occasions.
(buying secondhand) and supporting local streetwear brands like Roughneck 1991 Traditional Fusion : Young people are increasingly wearing