A24 has achieved the impossible: they turned "arthouse" into a brand that Gen Z wears on t-shirts. They are a studio defined by distinctive directorial vision and viral marketing.
The entertainment industry continues to evolve, driven by technological advancements, changing audience preferences, and shifting business models. Some current trends and innovations include:
The 21st century has seen a seismic shift in the entertainment industry, driven by the rise of streaming services. Platforms like Netflix (founded in 1997), Amazon Prime Video (launched in 2006), and Hulu (founded in 2007) have disrupted traditional distribution models, offering on-demand access to a vast library of content. This has led to an explosion of original programming, with many streaming services investing heavily in productions like Stranger Things (2016), The Crown (2016), and The Handmaid's Tale (2017).