| Campaign Type | Example | Primary Goal | |---------------|---------|---------------| | Public health | “Real Men, Real Depression” (NIMH) | Encourage screening | | Social justice | #SayHerName (police violence) | Shift narrative focus | | Behavioral change | “This is Abuse” (teen dating violence) | Teach bystander intervention | | Fundraising | St. Jude “Thanks and Giving” | Drive donations |

For those currently in the "trenches," hearing a survivor speak provides a mirror to their own soul, proving they are not alone.

A statistic like "1 in 4" is hard to visualize. A story about a neighbor, a colleague, or a friend makes the issue undeniable.

A statistic like “1 in 3 women experience violence” numbs the brain. A survivor saying, “I didn’t leave because I was afraid he’d kill my dog” breaks the heart open. Campaigns that center first-person narratives consistently drive higher empathy, donations, and information-seeking behavior.