The rise of live‑streaming platforms has reconfigured how video games are consumed, produced, and monetized (Hamilton, Garretson & Kerne, 2014). Streamers now act as intermediaries between developers and audiences, shaping gameplay narratives, influencing market dynamics, and cultivating micro‑communities (Sjöblom & Hamari, 2017). Within this ecosystem, Georgia Koneva—known online as “GeorgiKona”—has emerged as a pivotal figure in the MadBros niche. Since her debut in early 2023, Koneva’s streams have consistently ranked among the top 5 % of MadBros viewership, with peaks of 120 k concurrent viewers during “Pack‑Exclusive” events (TwitchTracker, 2025).