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While still in its infancy, the concept of immersive, persistent digital worlds suggests the next frontier where popular media will be something we inhabit rather than just watch. The Impact on Global Culture

. While we have more "choice" than ever, the nature of how we consume stories is fundamentally changing our collective psychology. 1. The Death of the "Water Cooler" Moment stunners140517nicoletaemiliebathtimexxx new

where every click acts as currency. Key components of this landscape include: While still in its infancy, the concept of