The difference between projected performance from current activities and desired future objectives. Strategy’s role is to close this gap.
grid that helps firms identify growth opportunities. It categorizes strategies based on whether a firm is dealing with existing or new products and markets:
These concern the internal structure and resource acquisition required to support the strategy.
What is the unique competence that links your current business units? (e.g., Disney: storytelling; Amazon: logistics). Any new strategy must fit this thread.