The "hot" design aesthetic of 2023 was defined by a tension between hyper-minimalism expressive nostalgia

Forget thin, elegant serifs. The "XX" was almost always set in a heavy, compressed sans-serif (like Bebas Neue or Anton ). It screamed stability. The video part was often a thin, futuristic secondary font (like Montserrat Light ).

If you want to capture that "2023 energy" for a retro-modern project, search for these specific keywords on Motion Array or Envato Elements:

: 2023 was a breakout year for "morphing" logos—designs that change shape or animate to communicate brand energy. Juicy & Candy Colors