Chola pivoted from mass media (TV, print) to micro-influencer marketing. Using the hashtag #CholaChal (a pun meaning “Chola Walk”), the brand partnered with 500 college creators.
: Significant "leaps" were seen in Home Loans (28% AUM growth) and SME lending (28% AUM growth) by late 2025. chola sales leap
: Part of Chola’s broader "Phygital" roadmap, combining physical field presence with digital tracking to enhance customer relationships. Access & Availability Chola pivoted from mass media (TV, print) to
Chola’s "Leap" in sales is grounded in a "Phygital" strategy—combining physical branch reach with digital speed—targeting under-penetrated rural and semi-urban markets. Chola Smart Sales – Apps on Google Play : Part of Chola’s broader "Phygital" roadmap, combining
Cholamandalam Investment and Finance Company (commonly referred to as “Chola”), a flagship financial services entity of the Rs. 50,000+ crore Murugappa Group, has posted a staggering surge in its business volumes. Whether you are analyzing vehicle financing, home loans, or SME lending, the data points to a single, undeniable fact—Chola is not just growing; it is leaping.
is a strategic sales acceleration and digital transformation framework used by Cholamandalam Investment and Finance Company (Chola) . It integrates field-force mobility, automated lead management, and specialized employee training to drive growth in the competitive Indian non-banking financial company (NBFC) sector. 1. Digital Ecosystem: Chola Smart Sales
Practical growth strategy (90-day sprint, repeatable)