A Thali (platter) tells the story of the region. A Rajasthani Thali uses lots of ghee and dried lentils (due to water scarcity), while a Bengali Thali celebrates fish and mustard oil. Lifestyle content should explore regionality —how geography dictates cuisine.

Modern Indian lifestyle content is brave enough to tackle the gray areas. There is a growing segment of urban Indians who are "Hindu Atheists"—they follow the culture, the festivals, and the food rituals, but reject the metaphysical.