Alchemy Rory Sutherland Pdf -

Sutherland’s famous line: "The opposite of a good idea is also a good idea." He gives the example of "Positivitea" (a tea brand for people who are unhappy with positivity). Logic says sell happiness. Alchemy says sell permission to be grumpy.

Published in 2019 (UK title: Alchemy: The Surprising Power of Ideas That Don't Make Sense ), this book is Rory Sutherland’s magnum opus. Sutherland is the Vice-Chairman of Ogilvy UK, a legendary figure in advertising, and the host of the popular podcast The Spectator’s “The Wiki Man.” alchemy rory sutherland pdf

Limitations and Failure Modes

"If you want to persuade someone, don't appeal to their reason; appeal to their self-interest." Sutherland’s famous line: "The opposite of a good