were making headlines with the debut of their collaboration, "My Universe," signaling a major moment for global pop synergy. : Kanye West

Unlike pre-2020 media, where everyone watched the same show on the same night, September 2 revealed a fractured landscape. While some users discussed the finale of Nine Perfect Strangers (Hulu), others were binge-watching The Witcher for the third time. Popular media became individualized via recommendation engines.