One of the most fascinating sections of the book is the "Red Bead Experiment." In this simulation, workers are asked to scoop beads out of a bin. The goal is to get only white beads; red beads are defects.
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Deming lays out the "chain reaction": Improve quality → costs decrease (less rework) → productivity improves → capture the market with better quality and lower price → stay in business → provide more jobs. w. edwards deming out of the crisis pdf