: "Cuteness" culture, exemplified by brands like Hello Kitty , has reshaped global fashion and merchandising.
The Japanese entertainment industry has evolved from a niche domestic market into a global economic powerhouse, rivaling traditional sectors like steel and semiconductors in export value. This transformation is rooted in a unique "media mix" strategy that seamlessly integrates anime, manga, and gaming into a single cultural ecosystem. : "Cuteness" culture, exemplified by brands like Hello