Authenticity is the biggest hurdle. The market is flooded with two extremes: hyper-traditionalists (performing a lost past) and Western copycats (believing global is superior).
Long before "zero-waste" became a global trend, Indian households practiced it. Using copper vessels, eating on banana leaves, and the "hand-me-down" culture are traditional practices that are now being rebranded as conscious living. desi sauteli maa 2023 hindi bindastimes origina hot
Defined by rich gravies, tandoors, and wheat-based breads like Naan and Paratha. Authenticity is the biggest hurdle