Major industry players—Adobe, Microsoft, BBC, Intel, and others—have formed the C2PA. This initiative seeks to develop an open standard for digital content attribution. Think of it as a nutrition label for digital media, attached to the file itself, detailing who created it, when, and with what tools (including AI).
Major industry players—Adobe, Microsoft, BBC, Intel, and others—have formed the C2PA. This initiative seeks to develop an open standard for digital content attribution. Think of it as a nutrition label for digital media, attached to the file itself, detailing who created it, when, and with what tools (including AI).