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The line between creator and consumer has blurred. Platforms like have democratized entertainment and media content.

We are moving past the era of passive consumption. The line between "watching" and "doing" is blurring.

Major players are merging to form unified hubs. For instance, YouTube and Netflix now account for over 21% of all television viewing—surpassing the entire cable industry combined.

The boundary between "watching" and "interacting" continues to blur.