The story follows the volatile relationship between Arnav, a ruthless businessman who believes every relation has a price, and Khushi, a simple girl from Lucknow rooted in tradition and faith.
A major turning point occurs when Arnav, believing Khushi is having an affair with his brother-in-law, Shyam , forces her into a six-month contractual marriage to protect his sister Anjali's happiness. Iss Pyar Ko Kya Naam Doon Season 1 All Episodes
Barun Sobti and Sanaya Irani’s performances created a "lightning in a bottle" effect that hasn't been replicated in later seasons. The story follows the volatile relationship between Arnav,