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Advertising is projected to surpass direct consumer spending as the primary revenue engine for the first time by 2025–2026, reaching nearly $1 trillion globally .

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Shows like Squid Game (South Korea) or Money Heist (Spain) have proven that language is no longer a barrier to becoming a global phenomenon. Entertainment content is increasingly reflecting a multi-faceted world, allowing audiences to see themselves represented in stories that were previously gatekept by traditional studios. Transmedia Storytelling: Worlds Beyond the Screen xxxvideocome

AI tools assist in VFX, script editing, and music composition. Advertising is projected to surpass direct consumer spending