To understand the success of "Keeping It Up with the Joneses," one must look at the studio’s broader philosophy. Jab Comix operates on a model of , releasing frequent updates that blend pop culture spoofs (Marvel, DC, video games) with original creations.
Because it exists within the Jab Comix universe, the Joneses occasionally interact with mainline parody characters. One memorable arc featured a gag where a superheroine mistakes Mr. Jones’s predicament for a new villain attack. These Easter eggs reward long-time readers of the platform. keeping it up with the joneses jab comix
The plot kicks into high gear when Dave, tired of being a cuckold, decides he cannot let the neighbor "out-perform" him. He embarks on a ridiculous journey involving mail-order pheromones, stolen Viagra, a cursed artifact from a garage sale, and eventually, cloning technology. The tagline of the series became: "He wanted to keep up. He ended up burning down the block." To understand the success of "Keeping It Up