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Ogilvy was famous for his ruthless standards. He once said, "If you’re trying to persuade people to do something, use prose." Raphaelson took that mandate and turned it into a science. While Stephen King’s On Writing serves as the
The desperate search for the reveals a universal truth: All writers want a shortcut. We want the secret formula, the lost manuscript, the hidden PDF that will finally unlock our potential. David Ogilvy famously recommended reading your work aloud
There are two types of writing books: those you read once for inspiration, and those you keep on your desk for emergencies. Writing That Works is the latter.
