Ansoff draws a hard line between "strategy" (the rules for making decisions) and "policy" (the routine administrative procedures). This distinction is often blurred in modern business writing, leading to confused leadership.
You hear the word "synergy" and think of corporate buzzwords. But Ansoff defined it mathematically in 1965 as the "2+2=5" effect. He broke down how combined firms could achieve better returns than they could separately. If you are studying Mergers & Acquisitions, reading his original definition of synergy provides a theoretical foundation that modern texts often gloss over. ansoff 1965 corporate strategy pdf free