Ullu -
While giant platforms like Netflix target urban cities, Ullu focused on Tier 2 and Tier 3 Indian towns, offering content in regional languages like Bhojpuri, Bengali, and Punjabi. The Shift:
While giant platforms like Netflix target urban cities, Ullu focused on Tier 2 and Tier 3 Indian towns, offering content in regional languages like Bhojpuri, Bengali, and Punjabi. The Shift: