: Beauty and personal care (21%), clothing (20%), and dining out (14%).

Indonesian youth have mastered the art of —the act of complaining or venting about life’s struggles (traffic, work, love) with a heavy dose of humor and irony.

: Music festivals are a major social pillar, with 81% of youth enjoying events that feature multiple artists. Over 74% expressed interest in attending a concert in the first half of 2026. 4. Societal Values and Activism

Korean wave (K-pop and K-dramas) remains a dominant force, influencing everything from beauty standards to fashion choices.

In Bandung (creative hub) → more indie/artsy. In Surabaya → pragmatic and business-casual. In Bali → surf-skate-boho.

: K-Pop and K-Dramas remain dominant. This influences everything from food trends (Korean street food) to skincare routines and plastic surgery aspirations. Mobile Gaming : Indonesia is a mobile-first gaming giant. Games like Mobile Legends