The Sama Kuda Lifestyle and Entertainment experience offers numerous benefits, including:
At its core, this concept is driven by , which markets itself as the "Money App for Africans". The lifestyle focuses on:
: The Kuda Ebike brand has also emerged within this niche, offering electric tricycles and 4-wheelers styled for local commuting, often associated with the same "Kuda" branding. Expand map
A central piece of this "lifestyle and entertainment" narrative is the , a traditional performing art first introduced to the public stage at the Tamu Besar Kota Belud in 1976.
The Sama Kuda tradition is inseparable from belian (shamanic healing). According to oral histories passed down in Sasak communities, the ritual originated when a village was plagued by unseen jin (spirits) causing illness and discord. A belian discovered that by mimicking a horse—a creature of strength and untamed will—he could invite the spirits to mount him instead of haunting the living. Dance became negotiation; trance became therapy.
Villagers do not applaud. They witness —as one might watch a storm pass through a field.
In an era of burnout and isolation, people are craving texture . The Sama Kuda lifestyle provides friction—physical effort, weather exposure, and honest sweat. It’s a return to the old way of having fun: relying on your body, your friends, and a sturdy pair of boots.