For marketers, historians, and creators looking back, 2021 is the blueprint. It wasn't just the year of the girl’s gaze; it was the year the girl stopped asking for permission to be seen and started writing the script herself.
2021 saw a surge in movies featuring strong, complex female leads. Here are a few notable mentions:
The blue light of Maya’s iPhone 12 Pro was the only thing illuminating her room as she sat cross-legged on her duvet, a physical manifestation of 2021. It was late, but time didn’t exist in the TikTok scroll.
The big screen saw a notable increase in films featuring complex, multidimensional female characters. "The Kissing Booth 3," "To All the Boys I've Loved Before 2," and "He's All That" offered fun, light-hearted takes on love, friendship, and identity. These movies not only performed well at the box office but also sparked meaningful conversations about girlhood, relationships, and self-discovery.