Nookies - Originals [work]

The "Original" in the name is key. The brand’s flagship product—the —has remained unchanged since its inception. It is a dense, sandy-textured cookie that shatters slightly when bitten, melting into a velveteen finish that leaves a film of rich butter on the palate.

Every cult brand has a genesis myth, and is no different. The brand was founded in the early 2000s by a former pastry chef, Ellen "Nookie" Verona, in her farmhouse kitchen in the Hudson Valley, New York. nookies originals

Decades later, that same rack holds our entire lineup. Nookies Originals was born from the belief that you shouldn't need a special occasion to eat a phenomenal cookie. Tuesday night studying? Nookie. Rainy Monday meeting? Nookie. Celebrating a promotion? Definitely a Nookie. The "Original" in the name is key

Based on recent brand activity and events, Every cult brand has a genesis myth, and is no different

"I did it all for the nookie / (Come on) The nookie / (Come on) So you can take that cookie..."