Desimms Co

: While not a definitive indicator, a company actively engaging with its audience on social media can be a good sign.

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Furthermore, DesiMMs Co’s cost of funds is high. It borrows from banks via the Priority Sector Lending (PSL) route at 12-14%, then adds 4% for operating expenses (field agents, physical document storage, recovery), 2% for risk (expected defaults in MSME portfolios average 4-6%), and finally a profit margin. The result is 20-24%. This is not usury; it is the true cost of last-mile capital in a high-friction economy. : While not a definitive indicator, a company