Podcasts have also become a critical tool for entertainment companies to promote their content and engage with their audiences. Many entertainment companies are now producing their own podcasts, which are often used to promote their TV shows, movies, and music.
, moving the spotlight from Hollywood stars to digital creators and influencers [15, 8]. Impact on Society and Culture videoteenage2023elise192part2xxx720phev
: Major franchises now rely on "stunt" marketing and fan engagement on TikTok and X (formerly Twitter) to build hype months before a release [3]. Digital Communities Podcasts have also become a critical tool for