Email Players newsletter by Ben Settle is a premium, paper-and-ink publication that focuses on direct-response email marketing and copywriting. The first 15 issues of the newsletter establish the foundational "Settle way" of marketing, which emphasizes daily engagement, infotainment, and aggressive sales tactics. Core Philosophy: The "Settle Way"
Why writing emails on a 4x6 index card (like Settle does for his physical newsletter) produces tighter copy than typing on a 27" monitor. ben settle email players 1 15 new
This content was prepared based on the core themes often found in Ben Settle’s "Email Players" newsletter, particularly focusing on the transition from "list building" to "relationship building" and the importance of daily email communication. Email Players newsletter by Ben Settle is a
Ben Settle is a prominent copywriter and marketing strategist known for his "contrarian" approach to email marketing. His flagship product, the newsletter, is a high-ticket, print-only monthly publication that teaches readers how to monetize email lists through personality-driven, infotainment-style copy. This content was prepared based on the core
: Using "micro-riddles" and the "Gary Halbert method" to ensure emails are eagerly opened. Advanced Selling Techniques (Issues 7–12) Affiliate Marketing
Ben Settle’s Email Players Newsletter has carved out a unique space in the marketing world as a premium, offline-only "paper and ink" resource. Aimed at aggressive marketers, the $97-per-month subscription focuses exclusively on direct-response email marketing, copywriting, and business strategy. What is the "Email Players" Newsletter?