TikTok, Instagram (Reels), YouTube (Shorts & long-form), Discord, BeReal (declining but still used), and Twitch.
Teens (ages 14–18), parents of teens, or media educators. xxx teen 16
Olivia Rodrigo’s GUTS remains the definitive album for the 16+ crowd. It captures the specific rage of being a teenage girl—the insecurity, the pettiness, the “I’m fine” that means I’m dying inside. On the flip side, boygenius (and their solo work) offers the “sad indie girl who reads philosophy” energy. For pop fans, Tate McRae’s Think Later delivers pure dance-pop about wanting to be wanted—no apologies, no deep meaning, just catharsis. YouTube (Shorts & long-form)