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To understand the current state of , one must look backward. A century ago, entertainment was a shared, localized event: the traveling circus, the radio drama, the Saturday matinee. The rise of television in the 1950s centralized the experience. Families gathered around a single cathode-ray tube to watch the same three channels, creating a monolithic "common culture."

To be a consumer of entertainment today is to be an active participant in the construction of culture. The power of the "solid write-up" or the viral video is not just in its ability to entertain, but in its capacity to 21naturals190412sybilmodelmaterialxxx21 full