Ethical persuasion isn't about tricking people; it’s about presenting information in a way that aligns with these natural decision-making processes. The 4th edition solidifies six (later seven) universal principles that trigger these automatic responses.
For marketers, sales professionals, and anyone interested in human psychology, the book—often searched for in Spanish as "Robert Cialdini Influencia Ciencia y Práctica 4ta ed" —is considered the bible of persuasion. robert cialdini influencia ciencia y pr ctica 4ta ed1pdf
We are more easily persuaded by people we know, like, or find attractive. Authority: Ethical persuasion isn't about tricking people; it’s about
Según Cialdini, existen seis principios universales que gobiernan la influencia humana: Ethical persuasion isn't about tricking people