Apple has taken the opposite approach of Netflix: fewer releases, but with a focus on award-bait prestige. Productions like Ted Lasso , Severance , and CODA (the first streaming film to win Best Picture) have earned Apple a reputation for craftsmanship. However, the question remains whether "prestige" alone can build the massive, loyal subscriber base of its rivals.
Story is king. Pixar’s production pipeline is legendary for "failure" (allowing films to be broken in storyboarding so they can be fixed). Their ability to make adults cry about toys, fish, or feelings is unmatched.