Indonesia has some of the highest usage rates in the world, making digital creators the new gatekeepers of popular culture.
Traditional Indonesian beverages, such as (coffee) and The (tea), are also widely enjoyed. Modern Indonesian drinks, like Jamu (herbal medicine) and Susu Kedelai (soy milk), have gained popularity in recent years. Indonesia has some of the highest usage rates
Crucially, has forever altered Indonesian fandom. Jakarta is a mandatory stop for world tours by BTS, Blackpink, and NCT. Indonesian K-pop fans are notorious for their organization, raising millions for charity in their idols’ names. In turn, K-pop has inspired a wave of Indonesian idol groups, such as JKT48 (sister group of Japan’s AKB48) and StarBe , who perform in both Indonesian and English, attempting to reverse-engineer the Hallyu model. Crucially, has forever altered Indonesian fandom
Once considered "lower-class" music, Dangdut —especially the high-tempo Koplo style—has been rebranded as "cool." Modern icons like the late Didi Kempot and younger stars have brought this traditional folk-pop genre to massive music festivals. In turn, K-pop has inspired a wave of
Indonesian cinema experienced a "dark age" in the late 90s but has roared back to life in the last 15 years.